ADV 3008: Principles of Advertising
Course Description
Overview of the concepts, strategies, and tactics of modern advertising. Explores the role of advertising in society, culture, and economics, as well as the industry and its key organizations. Introduces specific practices used to develop, place, and evaluate both traditional and digital ads.
Reviews
One of the best classes I've taken here. The material is challenging but rewarding.
Pros: Thorough coverage of topics, supportive professor
Cons: Heavy reading load
Tips: Keep up with readings - they build on each other.