ADV 3403: Branding
Course Description
Principles of branding and brand strategy; learn to think creatively and critically about strategies and tactics applied to build and manage brands with insight into diverse audiences.
Reviews
One of the best classes I've taken here. The material is challenging but rewarding.
Pros: Thorough coverage of topics, supportive professor
Cons: Heavy reading load
Tips: Keep up with readings - they build on each other.