ADV 3001: Advertising Strategy
Course Description
Overview of the strategic planning process required to develop a successful strategic, persuasive communication plan such as an advertising, integrated marketing communications, or social marketing campaign. Case studies and projects teach the skills needed to address a variety of communications management issues and engage audiences in diverse marketplaces.
Reviews
Good balance of theory and practice. The professor is knowledgeable and approachable.
Pros: Well-structured, builds logically
Cons: Exams are tough
Tips: Go to office hours - it really helps.
Really enjoyed this class. The professor makes the material come alive.
Pros: Passionate instructor, interesting topics
Cons: Heavy reading load
Tips: Keep up with readings - they're actually useful.
Decent course. Not amazing but not bad either. Gets the job done.
Pros: Straightforward grading
Cons: Lectures can be dry
Tips: The textbook helps more than the slides.
One of the better courses I've taken. Material is relevant and the assignments are interesting.
Pros: Practical applications, good feedback
Cons: Group work can be frustrating
Tips: Start projects early.