ABT 750: Examines marketing case studies in diverse areas of biotechnology

Biology University of Wisconsin-Stevens Point 3.0 credits

Course Description

Examines marketing case studies in diverse areas of biotechnology. Addresses marketing fundamentals and strategies, communicating value proposition strategy, ethical and regulatory concerns, startup strategies, pharmaceutical marketing, b2b marketing, salesforce development, branding, and promotion. Culminates with the creation of a marketing plan/analysis. 3 hrs lec. online per wk.

Reviews

Sign in to Review Login to Review

No reviews yet. Be the first to share your experience!

Sign in with Google Login to Review