BUS 436: In addition to business cases and simulations where sales management theories and concepts will be used, the student will be introduced to research in the field of sales management

Course Description

In addition to business cases and simulations where sales management theories and concepts will be used, the student will be introduced to research in the field of sales management. Students who complete this course will be prepared to create and put into practice particular remuneration, motivation, and assessment techniques for managing salespeople in a variety of organizations.