BUS 720: Strategic marketing leadership skills are developed through a variety of projects that utilize and develop marketing competencies in strategic planning decisions

Course Description

Strategic marketing leadership skills are developed through a variety of projects that utilize and develop marketing competencies in strategic planning decisions. The projects and topics may include effective utilization of social media in marketing; trends in consumer and buyer behavior; designing and implementing marketing research methods; strategic marketing through data analysis of marketing research; effective marketing through website and app design. This course may not be listed as a requirement or eligible as an elective for any major, minor, or certificate program other than the following: Applied Leadership and Decision-Making (MBA).