HWM 385: Develop basic marketing and promotional skills grounded in the disciplines of social marketing, health communication and business marketing that address consumer health needs and customer wants

Course Description

Develop basic marketing and promotional skills grounded in the disciplines of social marketing, health communication and business marketing that address consumer health needs and customer wants. Assess market opportunities in wellness services and programs and facilities, and create marketing strategies and tactics. Emphases placed on best practices for behavior change, increased cost savings for employers, improved customer/employee participation and/or revenues for wellness programs, and services and facilities.