ADMJ 341: Media and Society

Course Description

Relationships among the mass media, the individual and society are studied from a social scientific and humanistic vantage. Focuses on the origins, methods, and uses of communications theories, such as media effects and audience interpretation. Also investigates the social processes by which media producers, such as journalists and advertisers/public relations practitioners, decide what is media content and the society and economic forces that influence those decisions. Prerequisite: AMP 141, RTF/AMP 130 or AMP 221 with a grade of C or better, and 45 credits.