ADMJ 351: Advertising Copy, Layout and Production

ADVERTISING, MLTIMEDIA JRN, PR University of Wisconsin-Oshkosh 3.0 credits

Course Description

Principles and techniques of copy writing, selection and presentation of creative strategies and sales points, use of computer skills and application of product and market research to specific creative problems in advertising. Preparation of copy, layout planning, and production. Prerequisite: AMP 221 and 250 each with a grade of C or better. Special course fees may apply.

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