ADMJ 353: Advertising Media

ADVERTISING, MLTIMEDIA JRN, PR University of Wisconsin-Oshkosh 3.0 credits

Course Description

Planning, selecting and buying of advertising media in a variety of marketing contexts. The emphasis is on consumer products and services, but other types of advertising are considered as well. Relevant research deals with market segments and media audiences. Prerequisite: AMP 221 and 250 each with a grade of C or better. Special course fees may apply.

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