ADMJ 457: Media Organization and Management

ADVERTISING, MLTIMEDIA JRN, PR University of Wisconsin-Oshkosh 3.0 credits

Course Description

An overview of modern mass media management including perspectives on functions, organization, administration, policies, practices and career development. Interaction with media-related organizations such as advertising and public relations companies is also included. Prerequisites: AMP 141 or AMP/RTF 130, 211, 221, 324, each with a grade of C or better and 60 credits.

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