ADMJ 472: Research in Strategic Communication

ADVERTISING, MLTIMEDIA JRN, PR University of Wisconsin-Oshkosh 3.0 credits

Course Description

A survey of current research methods in various mass communication fields, including advertising, news and public relations. The course draws heavily on research methods developed in the social sciences, particularly political science, psychology and sociology. Prerequisite: AMP 141 or RTF/AMP 130, 221, 324 with a grade of C or better, or instructor consent. Special course fees may apply.

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