ADV 175: Introduction to Multicultural Advertising

Course Description

Examines the multifaceted role diversity (including racial, gender, orientation, ability status) plays in the delivery and reception of advertising. Additionally, it examines the development of diversity as a marketplace practice and on the development of the advertising industry. We'll analyze advertising using a historical, cultural, and social perspective and address issues of diversity in the industry. We will also critically review current issues of multicultural, transcultural and multidimensional advertising and marketing. In the process we’ll grapple with current theories on race and implicit /explicit bias and prejudice and their impact upon the production of advertising and consumer communications.