KNES 320: Business of Wellness

Course Description

This course will explore aspects and realities of operating or managing a wellness-based business. Students will learn about building a physical wellness-based business in a purchased or rented space, operating as an independent contractor and developing a corporate wellness program. Topics will also include establishing a creative vision and niche, understanding market trends, tax impact (operating as an independent contractor vs. employee), marketing and promotion, and the physical, emotional and mental impact of the role of owner/manager. Prerequisites: Admission to a major or minor in Kinesiology.