MKTG 371: Essentials of Marketing

Course Description

Topics reflect decisions businesses make such as how to segment markets and target groups of buyers, what products/services to develop, how to set prices, how to advertise and promote products/services, and how to get products/services to customers. Other issues discussed include personal selling, market research, market strategy, and how people buy. Several applied assignments exist, both qualitative and quantitative. Students entering the course are expected to have good algebra and other basic math skills; knowledge of Microsoft Excel is a plus. BUS CORE. Prerequisites: (Admitted to the School of Business) OR (44 credits and 2.2 GPA or instructor consent). Special course fees may apply.