MKTG 372: Retailing in the Digital World (GS)

Course Description

A managerial study of the retailing process. This course familiarizes students with the decisions involved in running a retail firm and the concepts and principles for making those decisions. Topics include digital and physical store locations, merchandise planning and control, pricing, promotion, store management, digital and brick & mortar store layouts and designs, and customer services. This course discusses the integration of digital and physical customer contact points to provide for a seamless customer journey. This course approaches the topics from a global perspective. Prerequisites: (Admitted to the School of Business) OR (44 credits and 2.2 GPA or instructor consent). Special course fees may apply.