MKTG 373: Marketing Channels

Course Description

This course is designed to teach students how to manage and develop effective distribution systems from suppliers to final users. Students will learn the functions of each marketing channel member including physical possession, ownership, promotion, negotiation, financing, risking, and logistic tasks. Special attention is given to the behavioral dimensions of marketing channels such as the roles, power, conflict and communication between channel members. It also discusses vertical marketing systems, franchising systems, the multi channels design, e-tailing, the channel performance measurement, and international marketing channels. Prerequisites: (MARKET 371) AND EITHER (Admitted to the School of Business) OR (60 credits and 2.2 GPA). Special course fees may apply.