MKTG 374: Marketing Research

MARKETING University of Wisconsin-Oshkosh 3.0 credits

Course Description

A study of scientific procedures applicable to marketing research. Methodological considerations include: defining the problem, determining the research design, collecting data, tabulating and analyzing data, and preparing reports. Prerequisites: (MARKET 371 with a grade of C or better and MHR 381 with a grade of C or better) AND EITHER (Admitted to the School of Business) OR (44 credits and 2.2 GPA). Special course fees may apply.

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