MKTG 375: Global Marketing (GS)

MARKETING University of Wisconsin-Oshkosh 3.0 credits

Course Description

This course examines the challenges and opportunities of entering and operating effectively in the global markets. It analyzes the socio-cultural, political/regulatory, and economic variables in the global market and their impact on the global marketing decisions such as global entry modes, target markets, marketing objectives, product development, brand strategy, pricing strategy, marketing channels, the network of global supplies and communications strategy. Prerequisites: (MARKET 371) AND EITHER (Admitted to the School of Business) OR (44 credits and 2.2 GPA). Special course fees may apply.

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