MKTG 378: Product Management

MARKETING University of Wisconsin-Oshkosh 3.0 credits

Course Description

Product program development and implementation. Analysis of market factors, organizational structures, and production and procurement alternatives. A project, such as a product audit in the field, is a primary part of the course. Prerequisites: (MARKET 371) AND EITHER (Admitted to the School of Business) OR (60 credits and 2.2 GPA). Special course fees may apply.

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