MKTG 418: Marketing Analytics

Course Description

The course provides the conceptual and technical foundations of various marketing metrics and research methods. The purpose is to help students acquire advanced marketing research skills via hands-on experience. Another major purpose of the course is to help students improve their skills and abilities in effective project management; leadership communication and presentation of ideas; integration of knowledge, critical thinking and analytical problem solving; and effective use of technology for solving business problems. This purpose will be accomplished primarily by teamwork that is required for the completion of a set of projects during the semester and a comprehensive project report, which is also presented in class as part of the final exam. Prerequisites: (ECON 210 w/C or MATH 301 w/C or MATH 201 w/B or PSYCH 203 w/B or SOC 281 w/B) AND EITHER (Admitted to the School of Business) OR (60 credits and 2.2 GPA). Special course fees may apply.