MKTG 473: Marketing Strategy

Course Description

This course focuses on development, implementation, and control of market-based strategies needed to attain and sustain an organization’s competitive advantage for the objective of achieving long-run organizational goals. Instructional methods may include case studies, decision making simulations and development of a marketing plan. Prerequisites: (MARKET 371 AND six additional credits of 300/400 level Marketing courses) AND EITHER (Admitted to the School of Business) OR (60 credits and 2.2 GPA). Special course fees may apply.