MKTG 475: Professional Purchasing Behavior

Course Description

Professional purchasing behavior focuses on the organizational purchasing process in private and public institutions. The roles of the manager and buyer are emphasized within the context of external variables influencing supply, specification of organizational needs, selecting sources of supply, negotiating with salespeople, post-purchasing vendor evaluations, planning process and relating to other functional areas. Prerequisites: (MARKET 371 and MHR 381) AND EITHER (Admitted to the School of Business) OR (60 credits and 2.2 GPA). Special course fees may apply.