MKTG 477: Business Growth and Development

Course Description

This course is designed to satisfy the School of Business culminating experience requirement. Open to all School of Business students, the course is structured in a manner that will enhance each person’s ability to understand business at a more holistic level. Students will gain insights about the many interdependencies that link the different functional areas of business together and will learn how to perform a comprehensive business/market analysis (with emphasis placed on identifying external opportunities and threats). This type of analysis is critical to strategic planning and requires some skill at correctly identifying and defining various issues, analyzing their nature, developing potential courses of action and then implementing “best” practices/solutions. Prerequisites: (Senior standing (last semester of enrollment), and completion or enrollment in BUSINESS 442, OR BUSINESS 340 AND have submitted a graduate application) AND EITHER (Admitted to the School of Business) OR (60 credits and 2.2 GPA). Special course fees may apply.