RTF 349: Audience Insights

RADIO TV FILM University of Wisconsin-Oshkosh 3.0 credits

Course Description

This course offers an overview of methods used to study and measure media audiences across multiple platforms. Methods related to audience engagement and preferences, as well as reach and strategic effectiveness of social media use by content producers, will be studied in detail. Non-RTF students should contact the course instructor to request permission to enroll. Prerequisites: RTF 115 or instructor consent.

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