AGEC 415: Food and Agribusiness Strategic Market Planning

Agricultural Economics Texas A & M University-College Station 0.0 credits

Course Description

Credits 0 to 3.
0 to 3 Lecture Hours.Development of a market plan targeting the food and agribusiness market sector; market analysis; business propositions; action plans for executing the 4 P's (Product, Price, Place, Promotion); monitoring and measurement.Prerequisites:AGEC 314orMKTG 321orMKTG 409;AGEC 315; junior or senior classification or approval of instructor.

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