BUSN 207: New Product Development and Go-to-Market Strategies

Business Texas A & M University-College Station 3.0 credits

Course Description

Credits 3.
3 Lecture Hours.Analysis and review of impactful technology businesses; ideating new products and services; product development process; developing opportunity identification; A/B testing of new product ideas; mapping customer value.Prerequisites:Business of Technology certificate; approval of instructor.

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