HORT 426: International Floriculture Marketing

Course Description

Credits 3.
2 Lecture Hours.
2 Lab Hours.Importance, cost, and opportunities in marketing floral products, fresh cut flowers, flowering potted plants, foliage plants, and bedding/garden plants; topics include: world production areas, economic value, species grown, marketing channels, retail environments, current/future consumers, postharvest handling, promotion/advertising, perceived/added value, marketing trends and employment opportunities.Prerequisites:HORT 201; junior or senior classification.