IDIS 340: Manufacturer Distributor Relations

Interdisciplinary Studies Texas A & M University-College Station 3.0 credits

Course Description

Credits 3.
3 Lecture Hours.Approaches and procedures for developing and maintaining effective manufacturer distributor relations: marketing channel design, channel roles, managing uncertainty, legal and ethical imperatives, conflict resolution, decision support and strategic marketing.Prerequisites:Grade of C or better inIDISĀ 240or concurrent enrollment; industrial distribution major or technical sales minor.

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