JOUR 306: Digital Communication Analytics and Metrics

Course Description

Credits 3.
3 Lecture Hours.. Digital communication analytics; extraction of information and knowledge from digital communication data; application of data-analytics to social media marketing, demographic analyses of web users, optimization and connection of results across digital tactics; applications of special interest to fields of strategic communication, public relations, advertising, integrated marketing communication, social media strategy and journalism.Prerequisite:Grade of B or better inCOMM 275/JOUR 275,COMM 323, orJOUR 200; junior or senior classification.Cross Listing:COMM 304/JOUR 306.