MKTG 337: Selling Financial Products and Services

Course Description

Credits 3.
3 Lecture Hours.Exploration of financial products and services specific to the banking industry; study of marketing and sales skills to represent major banking products and services to clients and prospects of commercial banks; marketing and sales strategies and processes of commercial banks that result in successful positioning of the bank in its trade territory; application of consultative sales process, identification of personality styles/temperaments and effective presentation skills.Prerequisite:MKTG 321.