MKTG 401: Global Marketing

Marketing Texas A & M University-College Station 3.0 credits

Course Description

Credits 3.
3 Lecture Hours.Survey of the aspects involved in marketing goods and services in a global marketplace; social, political, legal and economic issues associated with conducting business globally.Prerequisite:MKTG 321.Cross Listing:IBUS 401/MKTG 401.

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