MKTG 402: International Marketing: Study Abroad

Course Description

Credits 3.
3 Lecture Hours.Introduction to the facets of doing business in an international setting; provides exposure to a variety of foreign cultures; facilitates understanding of the international marketplace in which these students will function.Prerequisites:MKTG 321orMKTG 409; junior classification; 2.5 GPR overall.Cross Listing:IBUS 402/MKTG 402.