MKTG 403: International Market Entry Strategies

Course Description

Credits 3.
3 Lecture Hours.A research-based course in which students prepare an analysis of a country, or region outside the U.S., and use it in the preparation of a marketing plan for a good or service to be introduced and marketed in that country.Prerequisites:MKTG 321orMKTG 409; concurrent registration inIBUS 402/MKTG 402orMKTG 402/IBUS 402; junior or senior classification.Cross Listing:IBUS 403/MKTG 403.