MKTG 425: Retail Merchandising

Marketing Texas A & M University-College Station 3.0 credits

Course Description

Credits 3.
3 Lecture Hours.Theories, concepts and practices relating to the merchandising of products for enhancing sales and profit growth of retail businesses; emphasis on retail math, purchasing decisions, vendor negotiations, communications skills, assortment planning and competitive analysis.Prerequisite:MKTG 321.

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