MKTG 427: Retail Capstone

Marketing Texas A & M University-College Station 3.0 credits

Course Description

Credits 3.
3 Lecture Hours.Problems and opportunities faced by retail buying organizations; development of effective strategies through application-oriented activities, researching industry trends, development of buy plans, product assortment planning, competitor analysis, and the buyer’s role in product development.Prerequisite:MKTG 321.

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