MKTG 440: Services Marketing

Marketing Texas A & M University-College Station 3.0 credits

Course Description

Credits 3.
3 Lecture Hours.Focuses on the unique challenges of managing a service-based business; delivering quality service to customers and building strong customer relationships; applicable to for-profit and not-for-profit organizations that depend on service excellence for competitive advantage.Prerequisite:MKTG 321.

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