SPMT 370: Fan Behavior in Sport

Course Description

Credits 3.
3 Lecture Hours.Communication with current and potential consumers; importance of identifying and understanding consumers when planning, creating, and performing marketing activities.Prerequisites:Grade of C or better inSPMT 260,SPMT 262,SPMT 265,SPMT 270,SPMT 272, andSPMT 295; junior or senior classification.