SPMT 374: Strategic Sport Marketing

Course Description

Credits 3.
3 Lecture Hours.Managing customers to maximize long-term company profits focused on managing at the strategic level by targeting, acquiring, retaining and growing customers.Prerequisite:Grade of C or better inSPMT 260,SPMT 262,SPMT 265,SPMT 270,SPMT 272, andSPMT 295.