SPMT 470: Application of Marketing Strategies in Sport

Sport Management Texas A & M University-College Station 3.0 credits

Course Description

Credits 3.
3 Lecture Hours.Examination of the application of marketing principles to the general sport enterprise; creation of sport marketing plans, evaluation of effective methods and practices relevant to sport marketing.Prerequisites:Grade of C or better inSPMT 360,SPMT 362,SPMT 364,SPMT 366,SPMT 370,SPMT 372, andSPMT 374.

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