COMM 260: Public Relations Principles

Course Description

This course provides a comprehensive introduction to the field of public relations, including the theories, principles, and process of public relations. Students will explore currents trends as well as significant events in the development of the field. Areas of emphasis include history, organizational relations, strategic planning, media relations, ethics, and best practices. Students will apply what they learn via PR deliverables, including a profile of a practitioner, a press release, and an email pitch. (YR).