ENT 400: Entrepreneurial Thinking&Behav

Course Description

This course introduces entrepreneurship as an approach to one’s life and career advancement. It explores how entrepreneurial thought can create change and opportunities in many organizations, including large corporations, small business, and communities. The course will focus on how the entrepreneurial mindset is a toolkit that can be taught and how entrepreneurial skills empower individuals to bring about change. Students will be challenged to push the boundaries to identify unmet customer needs that are demanded by various demographics. Important aspects of the course include a careful analysis of the following: opportunity recognition, design thinking, market assessment, effective communication, operational partners, strategic management, and financial planning. Students will be exposed to resources from urban areas including speakers with experience and expertise in the entrepreneurial community.