ENT 401: New Venture Planning

Course Description

Full Title: New Venture Planning and Entrepreneurial Processes.
This course focuses on the research, planning, and strategies that are critical in the process of pursuing a new venture. Particular focus will be given to the business model and key resources to support the early stages of both large and small ventures. The business model canvas will be used to understand how a venture creates, delivers, and captures value. Students will critically analyze businesses, products, and services and, in a team, they will create their own plan to implement a venture. (YR)