ISM 371: IT Strategy: Disrupting Norms

Course Description

Full Course Title: IT Strategy: Disrupting Industry Norms, Practices, and Structures: Businesses are in the early stages of an information revolution whereby IT is transforming industries, generating whole new human communities, creating new markets, and redefining basic business models. These disruptions, driven by IT, are becoming more and more common and have resulted in the emergence of new regulations, behaviors, and norms. When IT disrupts an industry, the fundamentals of the business models change in ways which are not immediately obvious. The emphasis of this course is on managerial and industry issues with a focus on the transformations of business models over the last ten years. Throughout this course you will be exposed to how these changes in business models are put into practice through specific features in the technology. Topics include platform competition, network effects, pricing models for digital goods, the sharing economy, the wisdom of crowds, the long-tail effect, the social network perspective, and technology adoption. (YR).