JASS 309: Video for Social Media

Course Description

Social media apps such as Facebook, Twitter, Instagram, and TikTok demand a different way of thinking about creating and communicating with video. With so much competition for attention online, creators must find innovative ways to capture audiences and create works that are highly shareable. Videos must be short, to the point, captivating, and understandable even when viewed on a small screen or without sound. This course introduces content creators to a variety of approaches to producing video for social media, including journalistic, marketing and public relations, and creative and cinematic uses. The course also addresses the legal, ethical, economic, and privacy-related issues to maintaining an active online presence. (AY).