HLSC 470: Technology, Marketing and Media in Health

Course Description

This course will focus on past, present, and future trends in health marketing and messaging. Technology’s role in marketing health will be explored. Marketing principles will be used to evaluate strategies to promote health behavior change and social policy. Course content will link current trends in consumer health and how these trends are marketed to the public. Examples include mobile apps and devices, personal health data collection, health data storage, and health risk assessment tools. Students will discuss the philosophical, social and legal issues in the use and abuse of health technology, health marketing, and health in the media.