MKT 418: Advertising and Branding

MKT Department University of Missouri-Kansas City 3.0 credits

Course Description

Students receive exposure to the planning, implementation, and evaluation of various advertising and promotion strategies. Topics covered will include communication process, brand positioning, branding strategies, creative strategies; media planning, and promotional effectiveness.

Reviews

Sign in to Review Login to Review

No reviews yet. Be the first to share your experience!

Sign in with Google Login to Review