ENGL 2188: Public Relations Writing

Course Description

Same asCOMM 2180. Prerequisites:COMM 1150orENGL 1100orCOMM 2380. This course is an introduction to the process of planning, producing, and evaluating messages in public relations. It examines various forms of contemporary public relations writing, with special emphasis on preparation of messages for different media and audiences, setting long-range and short-term goals and objectives, and identifying appropriate message channels.