ENT 3133: Customer Relationship Management (CRM)

ENT Department University of Missouri-St Louis 3.0 credits

Course Description

Same asMKTG 3733. Prerequisites:MKTG 3721andMKTG 3722or consent of instructor. The marketing and sales technology framework covered in this course includes project management, automation and email, Customer Experience Platforms (CMS), Customer Relationship Management (CRM) systems, E-Commerce, data analytics and internet sources. We'll cover best-in-class technologies for use in small businesses through enterprises. Students will learn how to immediately apply the marketing technology roadmap and choose the right digital marketing tools to execute successful campaigns. Students may not receive credit for bothMKTG 3733andMKTG 5733.

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