MKTG 3734: Seminars in Digital and Social Media Marketing
Course Description
In this course, the students will be attending three one, or three day intensive workshops covering various digita and social media marketing topics in depth. Topics may include CRM and email marketing strategy, advanced Facebook advertising, Google Analytics, strategic search engine marketing, paid search, LinkedIn strategy, data analytics and visualization, video production/editing, and podcasting strategy. All seminars are on various Fridays and Saturdays. Contact the instructor for the exact schedule for these workshops.